The Power of Mobile Marketing Measurement.
Knowing how customers interact with your mobile channel is vital to the success of a mobile strategy. Webtrends Mobile Analytics provides you with deep insights into customer engagement, behavior and loyalty, revealing the content and media they find most compelling. That’s a competitive advantage.
Proving Business Value
From measuring key program indicators to tracking specific conversion activity, Webtrends Mobile Analytics reveals behaviors that help you define your mobile marketing efforts. We can help you track key metrics, such as:
- Trended usage and engagement summary metrics
- In-app ad response, searches and purchases
- Session duration and frequency
- Geographic location and languages
- Conversion event history and trending
- Media, screens, content views, products, errors, outbound links and more
Put Webtrends Mobile Analytics insights in the palm of your hand with our Mobile Command and Control Center optimized for the iPad.
Measure what matters to your business
Mobile Web
- Find out which traffic drivers are most effective: paid search, campaign, QR, SMS, referral, organic search, direct traffic or other online pathways.
- Monitor conversions and other key activities to determine program success and facilitate resources and priorities for initiatives.
- Identify patterns of visitor behavior that will help improve overall user experience and encourage continuous engagement.
Mobile Apps
- Build apps based on the platforms your customers use most or are trending toward for the broadest adoption possible.
- Discover how apps are used beyond the download, and how to optimize the customer experience for additional downloads and increased engagement.
- Understand customer behavior, from depth of engagement and session duration to frequency of use and loyalty over time.
SMS, Mobile Commerce + More
- Gather and analyze user adoption and engagement data from text-driven activity to apps distributed by service carriers.
- Track conversion and sales data generated through the mobile channel, compare to other channels, and take actions to drive increased transactions.
- Account and report on user activities and preferences such as report annotations, RSS feeds, social media interactions and more.
Get Immediate Insights
- Review real-time mobile engagement metrics important to your brand’s key performance indicators and easily distribute data across the organization.
- Access up-to-the-minute app store data, downloads and revenue without any tagging, and with user-defined and visual reporting.
Measuring the Mobile Web
Webtrends Mobile Web Analytics provides deep insights into user engagement and loyalty, uncovers which acquisition methods are most or least effective, shows the content and media they find most compelling, and reveals opportunities to improve the site’s experience through new or refined design.
Platforms + SDKs
- Use drop-in integration of SDKs to track and measure data from Google Android, Apple iOS, Blackberry and Windows Phone 7 platforms and multiple service carriers.
- Auto-queue data transfer to capture all activity even when network connection is unavailable and to ensure app performance is not affected.
There’s an App for that, but are you measuring?
You have an app, now what? Webtrends helps you realize a competitive advantage by providing the information you need to manage and improve your mobile investments.
Data Privacy
- Ensure privacy with ownership of data and customer opt-out preferences; data is not used by Webtrends for any other purposes.
- Treat mobile measurement as a key part of digital customer relationship management, with all the same privacy protocols.
From simplified aggregate data to personalized program optimization
Understanding how consumers interact with all your digital channels is the one of the most important benefits of Webtrends Analytics 10. The insights gained from this unified view help marketers shape strategies across all channels.
Combining Webtrends Mobile Analytics with Webtrends Segments and Optimize products allows you to track user behavior patterns and drive towards site and application optimizations that fuel greater program returns.
