Webtrends Company Blog

Walking into the Lion’s Den: Insights from the IBM Portal Excellence Conference

Tue, 27 Jul 2010

This year, IBM changed the name of its annual Portal Excellence conference to “Exceptional Web Experience,” reflecting the shift in focus to using web data to deliver to a superior experience to visitors. It’s not surprising, given IBM’s recent acquisition of Coremetrics — one of our competitors — that the focus would be using [...]

Alex Yoder
Chief Executive Officer

IBM and Coremetrics Merge: You Knew This Was Coming
Tue, 15 Jun 2010

AUDIO INTERVIEW: Webtrends CEO Alex Yoder and Director of Marketing Programs Marko Muellner talk about IBM and Coremetrics merger (MP3) Adobe bought Omniture last year, and today, IBM bought Coremetrics. If anything proves we’re on the right track, it’s the growing importance of data-driven decision making. Businesses, governments, and non-profits all realize that facts and insight [...]		 Alex Yoder
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Bruce Kenny
Vice President of Engineering and Hosted Operations

Architecting for Customer Feedback
Wed, 11 Nov 2009

WOW! what an eventful summer – I was so focused on our product releases of Summer ‘09 (Analytics 9!) and the upcoming Fall ‘09 that I neglected this space. I can’t argue with this priority given the results. And, from the overwhelmingly positive feedback from our customers, soon to be customers and partners it [...]		 Bruce Kenny
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Dave Canelis
Vice President, Global Services

Should support through Twitter be free?
Wed, 09 Dec 2009

Social Media is rapidly becoming a legitimate channel and medium for doing business. In fact, it is more than legitimate; I would argue that it is quickly becoming a table stake. As more companies adopt social media as a support and service channel, some interesting questions start to arise. One can imagine some interesting [...]		 Dave Canelis
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Casey Carey
Vice President of Product

Top of Mind Topics from Leading Online European Marketers
Fri, 06 Nov 2009

Well, it has taken a couple of weeks, but I think I have finally caught up.  It was a non-stop week earlier this month in London at Webtrends EMEA Engage London 2009.  I came back from the conference “totally stoked.” The energy of 350+ attendees, great breakout sessions, and numerous conversations and beverages with a [...]		 Casey Carey
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