Solutions for Telecommunications
Connect Disparate Customer Services and Interactions
Call it the law of unintended telecommunications consequences. You've introduced new services and bundled offerings to create a more holistic experience and
reduce customer churn. But each new service has its own customer database, as do your different marketing and sales channels. This dislocation of services and data often obscures customer relationships and makes it harder to build customer loyalty.
Webtrends solutions for telecommunications companies help you create a holistic view of your customers and the multitude of ways you interact with them. Our solutions combine
industry leading professional services with visitor-level scoring and
data warehousing and
pay-per-click ad optimization.
Freed from the artificial barriers erected by mass-market analytics suites, you can:
- Integrate the data in your digital marketing and business intelligence systems in an open, vendor-agnostic environment.
- Serve more relevant content to different customer segments online.
- Provide more relevant online support – and buck the industry trend of 40 percent satisfaction with this efficient form of customer service.
- Respond to customer issues more efficiently and in a more personalized fashion.
- Cost-effectively attract new customers.
- Create metrics that quantify the value of online investments, even if you do a majority of your sales offline.
Learn more
Download the Data Sheet
Webtrends Open Exchange
Integrated services from
Webtrends Open Exchange partners can help you address the telecommunications industry’s broader marketing and business challenges with dedicated assistance in areas such as
user experience (Opinionlab, ForeSee Results),
campaign management (Aprimo) and
email marketing (ExactTarget, Experian and Responsys).
The Choice of Top Telecom Providers
