Solutions for Technology Companies
Make a Good First Impression with Your Web Site
Your web site provides a first glimpse of the power and convenience of the technology in your products and services. So, your product marketing teams and brand stewards – in addition to your web developers – need to know if customers are leaving your site because they can’t find information, only click on a small percentage of the links on your home page or have begun switching to a mobile device that your web site doesn’t adequately support.
Webtrends solutions for technology companies combine
expert consulting with
precise aggregate analytics,
a visitor-level data warehouse and
pay-per-click advertising optimization to build an online experience that effectively moves customers through the sales cycle and helps you deliver world-class customer service.
Together, our services and technology help you:
- Provide easy navigation and relevant information in the formats your customers prefer, based on in-depth insight into the devices, browsers and other technology your customers use.
- Optimize your site experience by determining which content, from rich-media to personalized portals is leading to longer visits and increased customer lifetime value.
- Understand where individual customers are in the purchasing cycle and when they will be ready to graduate to your next level of products and services, based on visitor-level online tracking over time.
- Create a 360-degree view of your customers - across disparate product and services groups and online and offline interactions - using standards-based methods of data integration.
- Increase conversion of critical lead-generation activities, such as registering visitors, finding a local reseller or responding to a special offer.
- Reduce marketing costs by identifying the channels and partners that most effectively drive valuable leads and sales.
Learn more
Download the Data Sheet
The Choice of Top Technology Companies
What Our Customers Say...
Webtrends provides "both consistent metrics to compare initiatives across our various groups and the ability for departments to dig deep with highly customized metrics and ad hoc queries to answer their specific questions. Webtrends was also unique in its ability to offer an enterprise-class hosted service that could meet our tremendous scaling requirements, as well as provide an installed software product which offers us greater long-term flexibility to easily utilize web analytics information within our broader business intelligence strategies."
--John Frederiksen, general manager, Microsoft.com
