Patented Webtrends technology measures and assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before visitors convert.
Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns, keywords, referring sites and offline touch points that engage them – and invest more on these efforts.
Different groups within your organization can score visitors and behaviors different ways based on their distinct goals.
Test and refine scoring rules on a small percentage of visitors before broadly applying them.
Apply rules to your historical data to test the accuracy of your scoring and uncover profitable segments.
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Webtrends To Release Audience Segmentation Automation Module
by Laurie Sullivan
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Webtrends Automates Audience Segmentation Across Channels
by Chelsi Nakano
Use web activity to push custom emails to the right person at the right time.
