Visitor Data Mart

Integration

If you make business decisions based only on data from offline channels, then you only understand half of your customer.

Visitor Data Mart gathers information from an individual’s website activity over time — clicks, abandons, searches, Geo IP location, and other online data — to give you a rich history and targeting profile for each customer and prospect.

Visitor Data Mart puts customer information in your data warehouse, where you can use it to fuel email, CRM communications and onsite targeting of your website. Online integrates with offline to form a total picture, and you get to know the real people behind your marketing segments.

Hand Off Your Integration

Packaged Webtrends solutions provide the professional services and technology you need to maximize results — and minimize your time commitment — with a variety of integrated marketing and business tasks.

E-mail remarketing

Webtrends Email Exchange helps you speak to your customers based on their unique needs and web behaviors. Remarketing based on web activity helped one already-sophisticated client double their conversion rate their first week.
Download the Data Sheet

Webtrends Optimize Profile Enhanced Targeting combines in-session and historical data for each web visitor, so you can personalize your website to offer different content to different customer segments.

CRM integration

Add critical online customer interactions to your CRM system with Webtrends CRM Integration. This dedicated solution enhances your CRM records with context-rich online behavior and actions that no other web analytics solution offers today.
Download the Data Sheet

Enrich Your Enterprise Data Warehouse

Get a holistic view of your customers across the channels they use by adding the enriched online customer from Visitor Data Mart to your enterprise data warehouse.

Simplified integration

Visitor Data Mart connectors streamline integration with your enterprise warehouse. Teradata’s Integrated Web Intelligence (IWI) Adaptor, for example, automatically parses online customer data and loads data into the appropriate Teradata models.
Download the Data Sheet

More, better online data

Visitor Data Mart can feed data to your enterprise data warehouse multiple times each day, unlike other analytics providers who only do so once a day. The Webtrends data includes information about visitor activity over time – something no other provider offers.

Take Your Pick of Export Methods

Your business and data systems are almost as distinct as your fingerprint. Visitor Data Mart supports multiple methods of data exchange — all based on our published data schema — so you can export and integrate your data in the way that best suits your business needs and IT infrastructure. Options include scheduled data extractions and pre-defined or custom queries.