Professional Services

Your Success is Our Goal

Webtrends puts the industry's most dedicated and experienced consultants at your service. Our business consulting, implementation services, testing and optimization services, training and ongoing support are customized to your organization's specific needs, so you get the most out of your Webtrends investments.

Webtrends is seeking feedback on the current beta version of DM3. For more information, you can review the DM3 white paper and take an online survey. Results from the survey will help build industry and regional measurement norms. You can also receive a detailed analysis of your scores and advice on measurement strategies.

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Know Thy Measurement Strengths and Weaknesses

Our Digital Marketing Maturity Model (DM3) provides the first standardized framework for assessing your organization's current level of maturity across six core areas of digital measurement. It helps you pinpoint the skills, staffing and other investments needed to advance your maturity level.

1. Measurement Strategy

Your measurement strategy forms the foundation for your overall digital marketing platform and affects every aspect of your measurement program. We will work with you to develop a unified measurement strategy that:

  • Aligns with your organization's key business objectives.
  • Measures success in terms of these objectives.
  • Integrates strategy and procedure across departments.

2. Analytics Resources & Domain Expertise

Having the right resources with the right expertise is critical to your success. We offer analytics resources with all areas of domain expertise to augment your team's skills. Our areas of expertise include:

  • Implementation and reporting
  • Technical account management
  • Digital media measurement
  • Digital marketing optimization
  • Social media analysis
  • Testing and targeting content optimization

3. Data Integration & Visualization

As the volume and diversity of the data you collect continues to grow, our services professionals can work with you to meld and visualize your different data sources and gain deeper understanding into customer behavior and interactions. We will also help you find creative workarounds and solutions to the data collection challenges you encounter. We can help you:

  • Integrate diverse data sources, including analytics, email marketing, call centers, and offline campaigns.
  • Align reporting requirements with key business objectives.
  • Automate and extract your data to minimize time spent developing reports.
  • Visualize data from multiple sources, revealing correlations that you might otherwise miss.
  • Integrate KPIs and key business objectives into the presentation of your data.
  • Customize your data visualization with interactive scorecards

4. Data Analysis & Insight

Data analysis skills are essential to turn web-based data into the understanding you need to optimize your digital marketing channels and drive smarter business decisions. Our services professionals are experts at transforming raw data into meaning and will work with you to:

  • Develop a visitor-centric approach to data measurement and analysis that reveals interactions that individuals have across your brand.
  • Provide ongoing content optimization through testing and targeting.
  • Utilize predictive analytics powered by patent-pending fractional testing methodology.
  • Integrate metrics from multiple sources to create custom KPIs that are directly related to your business.
  • Ensure data accuracy and integrity.
  • Develop and follow a consistent social media measurement plan.

5. Adoption & Governance

In order for your measurement program to be successful, people throughout your organization need to use the data - and not be able to abuse it. Streamlined adoption processes are crucial and clear governance standards across your organization. We can share expertise and proven best practices to:

  • Streamline adoption with training and support.
  • Implement a successful governance model.
  • Establish a culture of data-driven decision making and accountability

6. Ongoing Optimization

Continuous optimization of your measurement program is necessary to turn your data into real, actionable insight. Our services professionals can assist you on an ongoing or occasional basis with:

  • Data analysis and interpretation.
  • Optimization of all digital marketing channels (paid search, digital advertising, email marketing), not just your web site.
  • Efficient multivariate testing and targeting of landing pages and other content.
  • Proven best practices for ongoing optimization.