Featured Webcasts |
 | Increase Engagement with Behavioral Data to Fuel Targeting
Getting people to your site is only part of the battle. Once they arrive, you need to ensure they see relevant and engaging content. But the same content and offers aren’t relevant for everyone. Dynamically tailoring content for specific segments of visitors to your site using profile-based data, whether they’re customers or prospects, is critical to achieve results. Click here to register.
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| Webtrends Analytics 9 On Premises – What's New Webinar
Check out the new innovations available in Webtrends Analytics 9 On Premises. In this webcast, Derek Fine, Analytics Product Manager, will highlight how you can uncover real-time and historical trends and business opportunities… Click here to register
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| Email Retargeting for Geniuses and Neophytes
Learn how email retargeting really works. Perform visitor-level email retargeting with Webtrends Email Exchange and your email provider. View it on-demand. |
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| A Complete Walkthrough of Multivariate Testing
We hear it from our most successful clients: Testing and site optimization are a mindset. Great tools like Webtrends Optimize are critical, obviously. But knowing the ins and outs of planning and executing will help you (and your team) create tests that improve your conversions and your business. View it on-demand.
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| A Deeper Dive into Site Optimization and How it Works
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. View it on-demand.
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| Bid Optimization: The Why's and the How's
In the ongoing quest to wring every bit of efficiency and performance from paid search, you've likely tried to compare and contrast automated paid search solutions. Learn how and why bid optimization may be a better solution for you. View it on-demand. |
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| Choosing Video Metrics & Social Network Share Reporting
Choosing which metrics to include in your online video and social network "Share" reporting can be tricky. Learn the pros and cons of different online video metrics, as well as effective strategies for tracking your social network "Share" links. View it on-demand
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| How to Segment Your Customers and Target Their Needs
It’s no surprise that relevant content leads to better performance. But how do you make sure you’re putting the right content to the right person? Join Webtrends’ Bob Garcia as he talks about options, tips, and strategies for segmenting your digital customers using Optimize. View it on-demand |
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| Leveraging the WebSphere Integration with Webtrends Analytics
WebSphere Portal has become one of the main enterprise web portal software platforms of choice. The new integration between WebSphere and Webtrends Analytics is easy to implement, simplifies data collection and helps you improve your overall reporting on WebSphere activity. View it on-demand
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| Link Tracking Basics
Learn the basics of link tracking, as well as tips, tricks and best practices to get the most out of this powerful method of data collection. View it on-demand
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| Mobile Analytics - Prove Your Success
Mobile marketing investments will likely triple over the next five years. To be successful you’ll need to measure and quantify your results with mobile analytics.
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| Report Interpretation 101—Jan. 20, 10am PST
Collecting data is one thing. Understanding it is another. This webinar will show you how to interpret your Webtrends reports and uncover hidden insights. View it on-demand
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| Segmentation The Right Way
You don’t have to look far to find research that shows targeted marketing is most effective. Spay-and-pray tactics barely produce much more than annoyed customers. The industry experts share what works and what doesn’t when it comes to customer and prospect segmentation.
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| Segments Product Tour
See how effective & simple your targeting can be. Join Jennifer Wilson, Product Manager for Visitor Data Mart, for a webcast that overviews the importance of customer and prospect segmentation and demos Segments for Visitor Data Mart.
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| Technical Support Town Hall Forum
Monthly Town Hall forum for open questions and collaboration for building and using custom reports in Webtrends. View the schedule and register
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Additional WebcastsSelect the webcast and complete the required information to access any of the following recorded webcasts. |
 | The New Language of Marketing: From the Four P's to the Four R's
Now that consumers are listening to each other (not to marketers) and getting bombarded with too many messages, marketing is transforming from the traditional Four P's of push marketing (Product, Price, Place and Promotion) to the Four R's of consumer-centric marketing (Reveal, Reward, Respect and Retain). Watch this webcast and find out how to speak the new language of marketing. Plus, take an in-depth look at this new model through the lens of a fast-growing company, Kettle Foods.
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| Custom Report Drilldowns
Learn to build custom drilldowns and dimensional reports, the difference between these two reports, and when to use them. View it on-demand |
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| Tagging 101
Cover all the basics of tagging - specific examples of where and how to set a tag, metatag usage, general tagging best practices and a review of Webtrends Tagbuilder. View it on-demand |
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| Intro to Webtrends Open API
Learn how to export data from Webtrends' open interface to Excel and other business tools you already own. View it on-demand |
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| Using Webtrends for Site Redesign
Discover the many ways you can leverage insights from your Webtrends reports for an effective site redesign.
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| Flash Tracking Basics
Learn the basics of how to tag and track Flash, including both traditional and stand-alone scriptless Flash tagging.
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| 5 Steps to Effective Paid Search Campaigns
Review key recommendations and best practices to establish effective paid search campaigns.
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| Data Visualization and Extraction
Discover the most effective ways to extract and visualize Webtrends data by building your own custom scorecards in Excel. On Demand version coming soon. View it on-demand |
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 | Turbo Charging Your Web 2.0 Strategies
New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them? See real life examples of Web 2.0 in action and learn how to leverage the power of web analytics to optimize results.
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 | Discover the Power of Webtrends On Demand
Webtrends On Demand is a hosted solution that delivers real-time metrics while eliminating application management and infrastructure costs. Watch this webcast to see the benefits and learn how two customers have decided to switch from their on-premise software to Webtrends On Demand.
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 | Proving and Improving the Performance of Your Online Marketing Programs
Discover how to get a true picture of the effectiveness of your marketing. This webcast will give you an overview of the Webtrends campaign performance measurement framework, with a deep dive into the foundational elements of campaign reporting using Webtrends solutions.
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 | Take 10 on Travel: How to Build Customer Loyalty through Web Analytics
Discover how Webtrends solutions can help travel organizations like yours build customer loyalty with every visitor to your web site.
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 | Take 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion
Discover why 36 of the top 50 financial services firms use Webtrends solutions to turn challenges into opportunities.
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