Webtrends for Marketing Professionals: Fundamentals II

Course Description
Web metrics provides you with an enormous amount of data, which can quickly create confusion rather than actionable intelligence. However, when you can make sense of this data, web metrics becomes web analytics. This class will teach you to use Webtrends Analytics strategically, turning your web metrics into analytic tools for success.

In this class, we will build on your knowledge of the core features, terminology, and key reports specific to Webtrends Analytics. You will learn how you can use Webtrends to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. The insight you gain can justify online investments and set budgets for future programs.

Learning Outcomes
As a result of attending this course, you will be able to:

• Work with your organization to determine Key Performance Indicators (KPIs) that can be directly tracked in Webtrends reports
• Work with your Webtrends administrator to set up preconfigured reports
• Recognize which reports can be used to measure acquisition, engagement, conversion, and retention efforts for your site
• Understand how to implement campaign tracking in Webtrends and know how to measure ROI for online and offline campaign efforts
• Measure and improve user engagement on your site
• Understand how scenario analysis reports can be used to measure conversion and make actionable decisions based on these reports
• Understand Webtrends terminology and work with your web administrators, Webtrends administrators, and other Webtrends users on best practices in using Webtrends Analytics
• Make data-driven decisions about your marketing and website efforts

Course Syllabus
See our course syllabus for full course details and a list of topics covered.

Products Covered
Webtrends On Demand and Software version 8.7

Who Should Attend?
Professionals interested in learning how to use Webtrends to drive decisions: business and marketing managers, business analysts, web analysts, and anyone else who will need to use Webtrends to understand and improve their organization's online presence. Use this checklist to determine if you would benefit from Fundamentals I before taking this course.

Prerequisite
None

Duration
Public Online: 2 half day online sessions, 9:00am - 1:00pm Pacific Time
Training Center: 1 day, 9:00am - 4:30pm

Cost

• Training Center: $600 per seat
• Public Online: $500 per seat
• Private Online or On-Site: Please contact your account manager.

For more information about this course, please contact us:
training@webtrends.com or 1-877-932-8736 "Option 4, Option 1."