Course Description
Leverage the power of the Webtrends Social Measurement (WSM) listening platform to understand the perception of your brand, the influence of your social media marketing efforts and to enhance your customer relationships. To interpret the impacts of Social Media on your brands and strategies, companies need to listen, measure and engage in conversations online. This class prepares you to listen, measure and engage in your social marketing efforts.
Webtrends Social Measurement FastTrack is designed to offer customers the ability to quickly and effectively gain the knowledge required to perform effective social media measurement, such as:
- Practical advice and tips on the fundamental elements of social media measurement with WSM
- Starting points for social media strategies based on customer experience
- The numbers: The key social media measurements and the pros and cons of these metrics
- WSM reports: optimizing to follow and interact with brand, competitor, and corporate discussions
Learning Outcomes
- Decide which tools and techniques you should use to measure your social media marketing campaigns
- Determine which social media metrics best suit your marketing objectives
- Understand brand and corporate opportunities and how to tactically leverage social media and user-generated content
- Gain the knowledge required to develop a strategic approach to social media and social media measurement for your organization
Products Covered
Webtrends Social Measurement
Who Should Attend?
Customers who have purchased the WSM product. The product and course are designed for:
- Digital Marketers
- Marketing Professionals
- PR Professionals
- Brand managers
- Communication Professionals
- E-commerce managers
- Customer Service and Support Professionals
Prerequisite
Purchase of WSM product, pre-trial training course (preferred)
Class Requirement
Purchase of WSM product
Duration
3-4 hours
Cost
This class is included in the Webtrends Social Business Practices Services offering. If you would like more details on the services offering or would like to purchase the FastTrack training course separately, please contact your account manager.
Schedule
Class is scheduled with customer upon purchase of WSM product.
