WebResults Archives

November 2008
Extend Visitor-Centric Insight across the Enterprise
A new version of Webtrends Marketing Warehouse debuts On Demand next month. This enterprise-scale data platform provides insight on actual visitors to your web site, rather than aggregated visitors, and eliminates the traditional barriers to data exchange between online and offline data systems. The solution's relational database collects and formats the visitor data needed to create detailed, multi-dimensional profiles of individual customers and build collective behavioral targets, based on different online and offline interactions over time and across channels.
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October 2008
Webtrends Open Approach Shatters Analytics Silos
Earlier this month, Webtrends issued a declaration of data independence for frustrated marketers and others whose one-size-fits-all analytics suites prevent them from getting one, collective view of their customers and data. We backed up this declaration with a new, open technology framework and standards-based solutions that make it possible to exchange data across the enterprise, free from the closed silos of these mass-market suites.
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September 2008
New Seminar Series: Learn how to Extend the Power of Analytics at Webtrends Connect 2008
Web Trends and other marketing leaders will visit seven U.S. cities this November to explain how to go beyond basic analytics to turn your web data into a strategic asset for your entire organization.
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August 2008
New CEO Alex Yoder Renews Webtrends Focus on Customers, Innovation
Anyone who has had even a passing relationship with Webtrends over the past decade knows Alex Yoder. Since joining the company in 2000, he has been one of the most persuasive advocates of Webtrends and its technology, as well as one of the loudest advocates for its customers and partners. Even when he left the company in 2007, he was soon lured back, when he was named vice president of sales for North America in January.
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July 2008
Digging Deeper: Justifying Your Web 2.0 Investment
It's safe to say that Web 2.0 media has passed the "flavor of the month" test within most marketing departments. Now, in today's tight economy, the "budget cut of the month" test is the one that matters most, as corporate belt-tighteners scrutinize growing investments in rich, interactive online marketing.
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June 2008
Get a taste of the new Webtrends Analytics this summer
Learn how to take advantage of the new features and enhancements in Webtrends Analytics 8.5 during our Summer Lunch & Learn webcast series.
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May 2008
Webtrends Web Analytics 8.5: Gain Insight Faster, More Efficiently
Managing online campaigns can be complex and time consuming, even when you have the industry's most powerful analytics tools at your disposal. The less time and effort needed to uncover customer insights and market trends, the greater the chances of a successful campaign.
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April 2008
A Message From Webtrends CEO Dan Stickel
Hi everyone! I'm delighted to be talking to you as the new CEO of Webtrends, and excited about our shared future. Webtrends is a terrific organization staffed by people who really care about our customers and the business, and in fact I've been astonished by the number of employees who have recently returned, believers in the vision and eager to participate in our next round of initiatives.
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March 2008
Web Analytics Conquers The Great Wall of Web Data
With the Summer Olympics in Beijing just around the corner, the advertising industry in China is seeing strong growth — particularly online advertising. This burst in ad spend is just the most recent trend for one of the fastest growing economies in the world. Online advertising (display and search advertising) is increasing at about 50% per year.
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February 2008
RSS, Analytics, and You
RSS is a great way to market to your web site to visitors. Easier than email and highly efficient, RSS feeds keep visitors up to date on any sales, white papers, or other information as you add it to your site. Unlike email marketing, you don't have to wrestle with spam verification emails. Even better, RSS subscribers can opt-in and opt-out by themselves at any time, depending on their interests and the content of the feeds.
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January 2008
KPI's: What Are They, and What Do They Mean For Your Business?
If one of your New Year's Resolutions is to gain a better understanding of how to effectively measure your company's success, you need to arm yourself with the right set of KPI's, or Key Performance Indicators.
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December 2007
A Message from Bruce Coleman, CEO, Webtrends
Hello... As the CEO of Webtrends, I'd like to introduce myself and to let you know a little bit about my vision for the company. I'm new to Webtrends, but not to the technology industry—I've managed software and services companies for over 25 years. I bring this wide-ranging perspective of the marketplace to Webtrends to drive excellence and build success. I've been very impressed with the progress that's been made with our organization over the last few years, and there's a lot more exciting work to do.
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November 2007
The New Language of Marketing: Moving from the Four P's to the Four R's
Back in the day, advertising was a lot simpler. You wrote an ad, you got a celebrity to endorse your product, and you blasted it to the widest possible audience. Nowadays, consumers are turning to each other for advice, reviews, and help making decisions.
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October 2007
Check Out the Webtrends Engage '07 Customer Conference Highlights
What was your favorite part of the Webtrends customer event of the year? Was it the new ideas you gained during the keynote addresses and expert panel? The explosive poolside display created by those viral marketing scientists, from Eepybird? The in-depth breakout sessions and hands-on demos? Or (be honest) was it the fact that we "tore the roof off" the Moon Nightclub on Tuesday night?
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September 2007
Webtrends Named a Market Leader: Cited as Setting the Standard for Measuring Visitor Engagement
Webtrends was among the select companies that Forrester invited to participate in its September 2007 Forrester Wave report, The Forrester Wave™: Web Analytics, Q3 2007. In this evaluation, Webtrends ranked number one for Market Presence and was cited as a leader in Current Offering and Strategy.
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August 2007
Register Now for the Hottest Conference in Marketing
Come see the future of consumer understanding at the Webtrends Engage '07 Customer Conference. Join us in Las Vegas on October 9-10 and find out how you can lead your organization into the future—and ahead of the competition—with expert success strategies.
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July 2007
What Would You Do With ML2?
Marketing is changing. Customers are online, engaging with products, brands and each other like never before. You need a better way to understand and connect with their needs and desires. We're here to help.
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June 2007
Get More from Web 2.0 Marketing
Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices can help you solve many of the challenges marketers face every day when it comes to measuring and optimizing mobile marketing, videos, streaming media, user-generated content and more.
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May 2007
950 Attendees Made the Connection Across the US
Webtrends Marketing Performance Seminar '07 is generating a huge amount of excitement around consumer-centric marketing analytics. There was something for everyone in this full-day seminar: keynote presentations from Webtrends, Yahoo! and Microsoft, practical and inpirational breakout sessions, networking events, expert panels, and a chance to share ideas with top marketers from around the country.
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April 2007
Starting Next Week...
Webtrends Marketing Performance Seminar '07
The Webtrends Seminar is the perfect opportunity to share ideas with Webtrends customers and industry experts, discover best practices for digital marketing, and learn how to get more out of every consumer engagement. Space is running out fast, so register now to join us at a city near you!
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March 2007
Learn to Connect with Your Customers
Webtrends Marketing Performance Seminar '07
This complimentary full-day seminar will help you connect with your customers and turn deep insight into a valuable strategic advantage.
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