Web Analysis case study: ZAAZ Uses Webtrends Analysis to Fuel Customer Success


Overview
ZAAZ creates web sites that create value-delivering Internet design, technology, strategy and services that drive business success and long-term client relationships. ZAAZ PowerAnalysis provides a range of statistical guidance for site redesign decisions based on an understanding of real visitor behavior.

Challenge
ZAAZ uses Webtrends web analysis to determine what's working and what's not on a client's existing site, to plan a redesigned site that can more effectively meet the client's business goals and then to measure the effectiveness of the new site.

Results
With Webtrends insight, ZAAZ:
  • Increased average visitor session time by 300% for one of the nation's premier public television stations, which wanted visitors to spend more time on the site and return more often
  • Saved $250,000 per month for a credit union by increasing online banking signups on a new site designed based on Webtrends analysis
  • Decreased per-session page views by 11% for a new Webtrends site, by leading visitors to appropriate solutions in fewer clicks
  • Increased Webtrends site registrations by 49% by presenting content and solutions geared to its various audiences



“The redesign achieved the goal of increased online banking signups, thus saving the credit union $250,000 per month.”
Jason Burby
Director of Web Analytics, ZAAZ


  Case Study