Designer Linens Outlet sells more than two dozen categories of bedding, bath and home décor from popular designer brands at discounted prices on its web site. A longtime user of Webtrends Analytics, Designer Linens Outlet has expanded its use of Webtrends marketing optimization solutions.

Designer Linens Outlet needed to reduce overall marketing spend without hurting sales. This required increased efficiency and smarter use of resources throughout its marketing programs - starting with the paid-search marketing and ending with more effective remarketing to customers.

• Reduced online marketing spend by 30 percent while maintaining sales levels
• Increased paid search revenue by 30 percent
• Significantly reduced paid search administration
• Increased conversions following web site changes based on Webtrends Analytics by 3 percent
• Created a single, integrated point of contact for analytics and other metrics