Nestlé Optimizes its Web Sites Around the World with Intelligent Reporting and Analysis


Overview
Nestlé, the world’s leading nutrition, health and wellness company, offers a wide range of news on food, diet and health and safety on its web sites to help its customers make informed dietary decisions.

Challenge
Nestlé lacked consistent, intelligent web analytics to learn more about their customers and determine how well its online resources were meeting customer needs. The company had been using a host of different web analytics tools in Germany, but incompatible data acquisition methods and metrics made it impossible to do significant performance comparisons.

Results
Sophisticated pixel tracking now captures accurate information on unique and returning visitors, as well as the use of the interactive site’s forum, Wiki and blog. This data is then used to optimize the web site and gauge brand awareness and customer satisfaction.


Nestle Products

“We work daily with Webtrends and are hugely impressed with its sophisticated solution. Because we use standardized reports, it is a huge advantage to have access to globally uniform data for the majority of our reports. With regard to Web 2.0 applications, it is also highly likely that we will further expand our reporting options in the future.”
Jürgen Belke
E-Business Manager, Nestlé Deutschland


  Case Study