Webtrends Launches Digital Marketing Incubator Program
Webtrends comes together with local marketing and web communities to support the growth of digital marketing entrepreneurs and companies
Portland, OR., – June 24, 2010 – Webtrends, an enterprise customer intelligence company, today announced the launch of 101 Degrees, a digital marketing and technology incubator that will support the growth and well being of early stage Portland-based digital marketing companies.
"Portland has an extremely vibrant digital marketing community that is widely recognized as creative trail blazers," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "The incubator program that Webtrends has created will provide active members of this community with facilities, access to the Webtrends product platform and the ability to collaborate on any number of projects that interest the digital marketing community. This is our responsibility, and we are ecstatic to participate."
Webtrends has worked to create a complete package of benefits to help incubate creative companies across the intersection of digital, creative and marketing and has been actively engaged with a number of companies to launch the effort.
"Switchyard Creative has seen the benefits of launching through the Webtrends Incubator first hand," said Thomas King, principal and co-founder of Switchyard Creative, a Portland-based strategic digital marketing agency. "Joining 101 Degrees has given us the time and space required to concentrate on building our business, helping us to transition from a distributed team into an efficient company. We've also learned a great deal from the Agency Program training, not to mention the everyday conversations with Webtrends employees and other 101 Degrees agencies."
The core of 101 Degrees was born from the Webtrends Agency Program, which was developed by James McDermott, vice president, partnerships. "We saw an opportunity to take the infrastructure Webtrends had built in support of the biggest digital agencies in the world, and make it available to some of the most inventive start-ups in Portland," said McDermott. "The combination of our Agency Program and local outreach spearheaded by our Vice President of Marketing Jascha Kaykas-Wolff, making office space available to local technology and digital marketing groups, were the two critical ingredients that spurred this investment."
"The Webtrends 101 Degrees incubator is a wonderful fit to the overall Economic Development Strategy the City of Portland adopted in July of 2009," said Gerald Baugh, Portland Development Commissioner, Business and Industry Manager. "Under the strategy, software was called out as one of four industry clusters the city will pursue to promote job growth in the Portland Region. This incubator is also a great compliment to the Entrepreneurial Strategy of PDC for assisting the development and growth of small and emerging software companies. PDC looks forward to working with Webtrends on the introduction and implementation of this important new asset to the local business landscape."
Requirements for admission to the Portland Digital Marketing Incubator program are:
- The digital marketing company must be based in Portland, Oregon.
- The digital marketing company must have more than one, and less than five people.
- The company must focus squarely on digital marketing.
Benefits for incubator companies will include:
- Facilities (space, cubes, phones, wifi, conference rooms, meeting space, etc)
- Premier Agency Program Membership (Webtrends training)
- Access to the most advanced customer intelligence solution on the market: The Webtrends platform
- Invitations to Webtrends Developer Days & Engage Conferences
- Opportunity to interact with some of the hottest digital marketing startups (Fight, Switch Yard, Marketing Intelligence) and work with Webtrends on project
How To Submit:
Those interested in participating in the incubator program and taking up residency at Webtrends can apply at http://101.webtrends.com. The submission will be reviewed by Webtrends and Thomas King, Founder of Switchyard Creative 101's resident host.
About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
